How to Self-Publish on Amazon

Self-publishing has reached the point where it is RIDICULOUSLY easy, so much so, that I am rubbing elbows with twelve-year-olds in the Kindle forums.  So, the good news is – once you’ve written your book – publishing is easy! I wrote this post with the understanding that your book is READY for market – it has been written, rewritten, rewritten again, edited, professionally edited, formatted, and a pimp ass cover has been created.

So, GREAT – you are ready for the next step, which is getting out into the real world.

There are five big markets to post your ebook: Amazon, Barnes & Noble, Smashwords, iBooks, and Kobo.  This post is going to focus on Amazon.  Its Kindle Direct Publishing platform is ridiculously easy, and will give your future bestseller great exposure.

The Kindle Direct Publishing platform, KDP for short, accepts books in the following formats:

Word (DOC or DOCX) HTML (ZIP, HTM, or HTML) Mobipocket (MOBI) ePub (EPUB) Plain Text (TXT) Rich Text Format (RTF) Adobe PDF (PDF)

If you aren't able to format your own ebook, or if you don't have the funds to hire a formatter, then use your Word file, which is convenient enough; since that’s probably the format you already have it in. (Note: if you do want to hire a formatter, check out my suggestion here).

HOW TO PUBLISH YOUR BOOK:

1. Create an account at kdp.amazon.com.  If you already have an Amazon account, I would suggest creating a new one, one you will use specifically for self-publishing.  But, you can use your current one if you want.  If you are writing under a pseudonym (which I strongly suggest you DO), ignore that for now - use all of your real information when creating this account.

2.  Log in. I don’t think any more explanation is needed for that step.

3.  Click the ‘Add a New Title' button.

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4. Your first decision will be whether to participate in KDP Select.  That is a whole other blog topic, which I will go into on a later date.  For now, I would suggest you not, it's up to you.

#1 – This section is pretty self-explanatory.  The book’s description box is where you put the blurb.  The blurb is very important, so please dedicate time to this group of words.  You wouldn’t believe how many blurbs have grammatical errors; make sure this section is perfect.

#2 – choose ‘This not a public domain work….”

#3 – pick the two categories that best describe your book.  These can be changed later, so don’t stress over this area too much.

#4 – Before you upload your cover, make sure it fits the proper size requirements.This link will tell you Amazon’s size/format/content requirements for your book cover.

#5 – Enable digital rights management – this will attempt to prevent your book from being listed for free on various file-sharing websites (think Napster for ebooks).  Chances are, it will still find its way to those sites, but this is one way to try and prevent that.

Upload your book.  This is a quick process.  After your upload, it will indicate if Kindle’s spell check found any possible errors.  This is very helpful – somehow some always slip through!

#6 – Preview your book.  I use the online previewer, it is amazing, allowing you to view your book on an iphone, ipad, kindle, kindle fire, etc – take the time to view your book on all of the devices, and skim through the book to make sure that chapter headings, table of contents, etc, look correct on all of the different e-readers.

#7 – choose Worldwide

#8 – Royalties

This is up to you.  My opinion can be found on the blog entry ‘Pricing your Ebook’.  Once you choose your royalty percentage, then enter the price for each country (you can choose for Amazon to automatically calculate this based off the US price). Always choose the 70% royalty option, unless your price is less than $2.99 (if it is, you will be forced to choose 35%).

#9 – Kindle Book Lending

If you enable lending, it will mean that readers can ‘lend’ your book to their friends for 7 days.  I enable lending, because I think it helps to spread the word about my book – but this is completely up to you.  Its not going to make or break you either way. (note: Amazon has recently changed this to force you to lend your book if you are at the 70% royalty rate)

Then, click the checkbox agreeing to the Terms & Conditions, and click ‘Save & Publish’!

Your book will take anywhere from 2 to 48 hours to be active on Amazon’s site – you will get an email when it is live. Congratulations!! You are now a ‘published author’!

Dr Berman suggests ‘Blindfolded Innocence’ to readers who loved 50SOG

After finishing the 50 Shades of Grey trilogy, millions of readers are still longing for another romp in Christian Grey’s play room. Left to wander alone in the erotica book wilderness, many have been looking for the next “50-ish” type book that would immediately capture their imagination and leave them panting with desire. Fortunately, erotica fans can bank on the recommendations of Dr. Laura Berman, a leading expert in relationships and sexual health who says the new novel Blindfolded Innocence should be one of the next e-books to download on your list! Written by exciting new author Alessandra Torre, Blindfolded Innocence (Harlequin HQN, 2012) delves into the sexual exploration of pre-law student Julia Campbell. Vulnerable from a failed relationship, she is drawn to an older, irresistibly charming attorney with deviant sexual tastes. Dr. Berman describes the “must read” book this way:

“Although Julia tries to resist the handsome older man’s advances, the two soon find themselves entwined in a world of erotic sex that pushes the boundaries of what neither of them ever imagined.

Dr. Berman is known worldwide for her expertise on sexual health, love, relationships and for hosting shows on the Oprah Winfrey Network and Oprah Radio. Blindfolded Innocence was included in a recent article she wrote for  Everyday Health titled “35 to Read After 50 Shades of Grey.”  More information about Dr. Berman can be found at www.drberman.com

Blindfolded Innocence has established Alessandra Torre as one of the hottest new authors in the romance and erotica genres. She is currently at work on the sequel to Blindfolded as well as a thriller that will be released within the next few months. To learn more about Alessandra Torre and her books, follow her on Twitter @ReadAlessandra, fan her on GoodReads at www.goodreads.com/AlessandraTorre and on Pinterest at atorreauthor.

Q&A with Alessandra

Q: Tell us about yourself and what you were doing before you published your first book?A: Hmmm... let's see. I'm 28, married for seven years, and live in a beach town in Florida. Before I published Blindfolded Innocence, I worked as an administrative assistant. I spend a lot of time with my husband and stepson and we all enjoy watching SEC football. I am addicted to organizing and also enjoy horse-back riding, reading and watching movies. I was lucky enough to find and marry my best friend, so we are constantly together.

Q: What inspired you to write Blindfolded Innocence? Was it based on your personal experience? A: Stephen King's book "On Writing" was the catalyst to get me to actually put pen to paper. When I sat down to write, the characters and plot of Blindfolded just poured out. I got into a zone where I ate, drank, and lived the characters in the book. The story is certainly based on some personal experiences in my life, and Brad -- the main character -- definitely has some similarities to my husband. Other than that, it's mainly fiction!

Q: Are there any notable differences in Blindfolded that we may not find in most romance or erotica books? A: I think my books are more for mainstream audience. With most erotica titles, people are likely to find they are short on plot and amped up on sex. I pay a lot of attention to character development and plot, which creates more of a satisfying pay-off for readers.

Q: You said that the character of Brad is loosely based on some similarities to your husband. Are any of the characters like you? A: The main character, Julia, is very similar to where I was in life at age twenty-one. She is sarcastic and has no problems putting the Hero in his place! At the beginning of the book, Julia starts out very narrow minded and set in her ideas about sex. It was a lot of fun to develop her sexual exploration in the book and see how she changes during the course of some life-altering events.

Q: Blindfolded takes the reader into a secret world that involves "swinging." What kind of research, if any, did you do on swinging before writing the book? And was there anything you learned about swinging that surprised you? A: I actually did a lot of research into swinging.  I started out by joining a couple of the major swinging or lifestyle websites. I opened a profile as a married couple and over a few months interacted with couples and singles on the site via emails and a few webcams chats.  I also joined some of the clubs such as Lifestyles and NASCA.

I dove into this genre with a lot of preset opinions, and had a lot of surprises along the way.  One surprise was how mainstream swinging really is.  Adultfriendfinder, one of the largest swinging social networks, has over thirty million members worldwide from almost every country. Entire industries centered on the swinging lifestyle, such as travel agencies, resorts that focus on the lifestyle, and large conventions that are held every year.  The people that participate in all these events are from all walks and social economic circles. They range from young newlyweds to 70-year-old couples. The most surprising fact was that most of the professional people involved have been married for quite some time, and all seem to be very happily married, and in most cases have stronger relationships than the general public. The swinger lifestyle is one that 'has no bounds' as far as honesty in regards to sexual preferences, and a lot of the couples I met seemed stronger in their unions because of it.  I also found that the divorce rate among these couples is much lower than the national average.  When I asked couples about this, they contributed it to their openness, not just in their lifestyle but to each other.  I also learned a lot of things 'not to do' in this lifestyle, which I added to the book, in the form of wisdom from Brad. :)

Q: How long did it take you to write the book from start to finish? A: I wrote the book in six weeks and self-published it three weeks later.

Q: As a first-time author, was there anything that held you back from publishing your book? What made you finally decide to go ahead and publish it? A: I had very low expectations for Blindfolded. I loved the story and was attached to the characters, but I had no idea if anyone else would appreciate the book. Given the erotic nature of the story, I didn't send it out to any family or friends to get feedback, so I just put it out there in hopes of getting some sort of response from others. I planned on Blindfolded being the first "practice step" of my future as an author and had absolutely no idea it would blow up the way it did!

Q: Speaking of blowing up, after Blindfolded spent several weeks on Amazon's top 20, is it true the book was banned on Amazon for awhile? A: (Laughs) Yes, that's true! They yanked it and banned it on the lists for a short while, but by that time there was already such a surge of interest that it didn't hurt sales of the book at all! If anything, I'd say this only helped create more curiosity about the book.

 Q: Apparently so, since Blindfolded also reached the top 25 on Kindle. How do you feel about having your book selling among top authors such as E.L. James, J.K. Rowlings and other popular authors? A: It's surreal. I went through a month-long period where I went to bed every night pinching myself! After my first month of sales, I had sold 400 books. I remember purchasing champagne and toasting the success with my husband. Six weeks later, I was selling more than two thousand books a day! My pie-in-the sky dream was to one day be able to make enough money that I could write full-time. To have reached this goal already is insane! It's something I am grateful for every day and will never take for granted.

Q: Did you know from the start that Blindfolded would be a trilogy, or did you decide to continue the story after the first book's success? A: I never intended on Blindfolded to become a trilogy.  I sat down to write one story - the story of a girl meeting a guy would would change her sexual outlook and take her into a world she never expected to be in.  I finished the book, typed up a short 'About the Author' paragraph, where I mentioned that I was working on a sequel.  It wasn't a true statement, at that point, I just wasn't really ready to leave Brad and Julia behind, and considered continuing their story.  Once reader reviews started coming in, I didn't really have an option - readers were dying to know what was next, and their enthusiasm caused me to open up my laptop and start working on a sequel.  My goal with the sequel is to follow the same course as BI - to 'end' the book, so that readers aren't obligated to purchase the third book, that they can have some semblance of closure when they reach the last page.

Q: When did you learn that Harlequin and several other publishers were interested in publishing your books? A:  When BI reached the top 25 on Kindle, emails from publishers starting coming in.  Before then, I had received a handful of publisher inquiries, but they were from small, independent houses.  Once I hit the upper rankings, that was when I started getting Big Six interest.  That was when I got my agent, Maura.  Maura took the book and shopped it to the different publishers, and that is how Harlequin got involved.  The entire process happened very quickly.  Within two weeks of hitting the Top 25, we were negotiating a deal and choosing a publisher.  I am so happy with where BI landed, Harlequin has given it a great home, and I am very excited to rerelease the new version, with their edits and improvements

Q: When can readers expect the sequel to Blindfolded and can you give us a hint about what will be in store for Julia and Brad in the next book? A:  I don't have an exact date for the sequel's release, but it will be a month or so after Blindfolded's print release, which is in June.  The next book takes Julia to the next level in swinging, and further erodes her boundaries and sexual expectations.  There is a masked party, as well as the death of a major character.  This death causes so many ripple effects, and ultimately will either ruin or strengthen their relationship.

Q: Are you working on any other projects or books right now? A: I have a finished sexual thriller that is in the final stage of editing, I hope to release it in the next two months.  And I have started two other books, they are continually being worked on.  Plus, I am working on the last and final Blindfolded book - which is a bittersweet project, because I hate to leave Brad and Julia's world.

Q: Where can readers find your books besides Kindle? A: Blindfolded is available on iBookstore and Nook. In June 2013, it will be available in print through Harlequin Publishing and in 30 different countries.

Q: How can fans contact you and learn more about your upcoming books? A: I love to chat a little while every day with fans and friends on Facebook, Twitter and Pinterest. Readers can follow me on Twitter @ReadAlessandra and on Facebook at PROVIDE LINK HERE. My Pinterest account is also Alessandra Torre.

Q: Where do you see yourself in 10 years? A: I hope to publish 3-4 books a year and have a regular reader base. My ten-year goal is to have a movie made from one of my books!

Setting Realistic Sales Expectations for your Ebook

EBook sales vary from genre to genre – but if you are writing erotica, and you are a new author, I would suggest you set your expectations at around 2-3 books a day.  According to a report in the Guardian, half of self-published authors make less than $500 a year off of book sales.  The average self-published author makes around $10,000 a year.  That means you have a group of authors making a good living, and a ton of authors making pocket change.  It might take eight books before you find your best seller – that is normal, do not beat yourself up if you are not the next E.L. James.  Be incredibly proud of your accomplishment and rejoice over every single sale.  Someone out there finds your book interesting enough to spend money to purchase it, and time to read it. Visit the KDP author forums – you will find that those authors rejoice over 2 sales a day – erotica blesses its authors more than other genres, you can expect a slightly higher average.  But, set your expectations low and hopefully you will be pleasantly surprised.  J

Good luck, and keep writing!!!!

Do’s & Don’ts of Self-Publishing Your Book

This post is dear to my heart because it explores all the mistakes I made with my first novel, Blindfolded Innocence. Do’s &Don’t’s with Self Publishing Your Book:

DON’T WRITE A TRILOGY, unless you have the patience to write it all at one time.  Readers fear (and rightly so!) a new author who publishes Book 1 of a Trilogy, only to disappear and never be heard from again.  If your book is a blazing success, readers will STALK you until the next book in the trilogy is released – save yourself the stress and write the entire thing at once, divide it into three trilogies, prepare all three for market, then release them 1-2 months apart from each other, with the release dates posted everywhere. Okay, done with that rant. J

EDIT EDIT EDIT – Not you, I don’t care if you were an English triple major who enjoys reading the dictionary in your spare time.  You need to read over the MS a bajillion times for grammatical errors, but that is not enough.  You need a professional editor, one who can find those misplaced apostrophes, run-on sentences, and misspelled words that have alluded spellcheck (yes, they somehow do).   A line editor can be found online for cheap – Around $100 per 100 pages.  That is ridiculously cheap and worth every penny.  If you have the funds, get a real editor, one who will work with you on story arc, character development, story flow.  Those are pricier, a few thousand, but your story will thank you for it.  BUT, if you are low on funds, or high on self-confidence, at the bare minimum get it line edited.  Early reviews are PRICELESS, and you don’t want your five-star review to get dropped down to a four-star because the book was ‘riddled with errors’.

GET A GOOD COVER.  I created Blindfolded Innocence’s cover myself, but I have experience in graphic design and I chose a ridiculously simple concept.  You can have a professional design your cover for under $125.  I’d invest in the money – a cover will pay you back tenfold.  Nothing screams ‘Self Publishing Newbie’ like a poorly done cover.

DON’T CHOOSE A COVER THAT WILL GET YOU BANNED.  If your cover is too graphic (this is purely subjective, FYI), or shows nipples, pussy, bare ass, or cock (surprise, surprise) – Amazon will black list your book and it is HELL getting it off this list.  Behave, err on the side of safety, nothing is worth the black list – trust me.  I spent a good amount of time on it and it sucked.  Really sucked.

LOVE THE BLOGGERS.  I’m not talking about crappy bloggers like myself, who scribble blog posts on the back of a napkin while in line at Starbucks.  I’m talking book bloggers, the women who live, breathe, and eat your genre’s books.  Create a professional email and email a copy of your book to them (in .mobi and .epub format) – include a copy of your blurb, and ask them if they would review your book.  Every review they leave, whether it be good or bad, is priceless.

FIND A FRIEND (or 10) who is brutally honest and who reads in your genre.  Ask them for their honest opinion of your book.  I like to prepare a set of guidance questions for them (what was your favorite scene? Did you wish that XYZ scene had turned out differently?) – and get their opinions.  If everyone agrees that your main character is unlikable, you should probably get to rewriting.  The guidance questions also let them know, up front, that they won’t be able to pretend to read the book and bullshit you about how great it was.  J

DON’T DO KDP SELECT.  KDP Select has some great points, but if everything with your book turns out AMAZING, and you hit the top 25 in Kindle – if you are on KDP Select, you have ruined your chances of making the NYTimes Best Seller List.  You cannot make this list if you are exclusive to Amazon.  I screwed myself with this, and may never get to that level again.  Can you tell I’m a little bitter?  J

JOIN IN ON FORUM CHAT. I used to frequent the KDP forum and those authors know EVERYTHING about EVERYTHING.  They will be a gold mine of useful information. But two words of advice: don’t let them know who you are.  Piss one person off and you will fight a slew of 1-star reviews for the next two weeks.  Second advice – don’t get caught up in their drama.  There is a lot of drama on those forums, most of which is highly entertaining.

DON’T RESPOND TO REVIEWS.  I thankfully was warned of this early on, and as difficult as it sometimes is – I’ve had rave reviews that made me want to reach out and hug someone! – don’t respond.  Especially to the bad ones.  It comes across so poorly and the reader backlash is insane.

NURTURE THAT SKIN, MAKE IT TOUGH.  Your book is your baby, but it is flawed and imperfect.  Accept that, and read criticism with the understanding that some of it may be off base, but a lot of it has some merit.

Does anyone ‘Swing’, really?

Curious About Swinging? These facts may surprise you!

THREE’S A CROWD, FOUR IS IDEAL:  Swinging is non-monogamous sexual activity that is typically experienced as a couple. Known as “wife-swapping” during the fifties, the sexist term has been dropped with “swinging” defining couples who mutually agree to allow partners to experience sex outside the marriage.

PERMISSION SLIPS REQUIRED: Swinging requires mutual partner consent and communication. Unlike cheating, swinging partners do not hide their sexual desires or need for sexual variety.

I’D LIKE TO TEACH THE WORLD TO SWING: Various reports have estimated there are more than 50 million peopleworldwide currently active in the swinging lifestyle. Adult Friend Finder, the largest swinger dating site on the internet, has 27 million members and signs up more than 20,000 new members every day!

SO HAPPY TOGETHER: 89.4% of swingers are married or in a committed relationship. 78.5% claimed they were “very happy” compared to 64% of the general population.

THE THRILL OF IT ALL: A whopping 75.9% of swingers say “life is exciting!” compared to just 45.7% of the general population.

DIRTY THIRTIES: Studies show that the average age when females begin swinging is 31.4 while males start at 35.2 years of age.

OMG! 72.1% of swingers are members of a church, synagogue, mosque, or temple, compared to 61% of the general population.

NO WIFE LEFT BEHIND: According to a book titled The Lifestyle: a look at theerotic rites of swingers by Terry Gould, swinging may have been common among American Air Force pilots and their wives during World War II. Because the mortality rate of pilots was extremely high, a close bond arose among some pilots that implied husbands would care for all the wives as their own—emotionally and sexually—if the husbands were away or lost.

COFFEE, TEA OR ME?  Historical records show that some Inuits, Aleuts, and Eskimos practiced “wife borrowing.” The courtesy was extended for a man visiting or traveling without his wife, with the understanding that he would make his own wife sexually available to the host in the future whenever the host returned the visit.

YOU’LL FIND THEM IN THE CLUB: It is estimated that there are over 3,000 swingers lifestyle clubs in North America.

Sources: Kasidie Magazine, Bergstrand and Williams (2000)

BI’s new home at Harlequin

After a whirlwind ride of writing, self-publishing, and self promotion, I have never been more excited than the moment that Blindfolded Innocence found a home at Harlequin. As Blindfolded was my first novel, I had no idea what to expect from a publisher, but my ninth grade English teacher came to mind: boring, stern, and unyielding. Needless to say, my expectations were way off base!  I have found a company that is as excited about my book as I am, full of great suggestions and ideas, and flexible in their edits. I am seeing my little book grow and mature in such wonderful ways, and I can't wait for it to be rediscovered by readers.

Harlequin has truly welcomed me into their family, and I am so excited to be a part of their world.  There are so many doors and opportunities that Harlequin has opened up for me, taking my writing to places I never could have gotten to as a self-published author.  I can't wait for the future, and where this great partnership will take us!

Xoxo

Alessandra